Intel Corporation

Company overview

The Intel Corporation was founded in 1968, and is the inventor of the x86 series of microprocessors, which can be found in most personal computers.

Brief

Intel wanted to increase revenue by promoting their ISPNet programme to re-qualify existing members and recruit qualified ISPs into the programme, obtaining 2000 qualified ISP members through the campaign.

Solution

We implemented an integrated multistage campaign comprising of a microsite. Personalised mailers and banners drove traffic to the microsite followed by an email campaign to non-responders of the mailers.

Delivery date

June 2001.

Intel Corporation direct mailer