Flag Telecom

Company overview

Flag Telecom owns, develops and operates advance fibre-optic cable systems and offers a growing range of value-added network services.

Brief

Flag Telecom wanted to develop an identity that clearly embodies the FLAG brand values, boldly differentiates them from the competition and ensures that the new brand identity is truly global and reflects their understanding and appreciation of diverse cultures.

Solution

We created a brand identity that repositioned FLAG Telecom as a leading provider of global telecom services. Consistent messaging and copywriting style was developed and complete corporate guidelines produced. There was ongoing development of a new corporate website and extranet site, as well as responsibility for ongoing brand evolution.

Delivery date

Delivered Summer 2003.

Flag Telecom collateral