Computer Associates

Company overview

Computer Associates provides software designed to solve critical IT needs and can help manage IT in all environments including mainframe, distributed, virtualised and cloud.

Brief

Computer Associates wanted to develop and implement a six month programme to encourage and reward resellers in their channel to surpass their 100% sales target.

Solution

We designed and developed a strong campaign theme to be utilised across all media and produced one-off elements including advertisements, direct mail pieces, fortnightly email shots, posters, and branded collateral.

Delivery date

Summer 2002.

Computer Associates advertising campaign